I love the Microplane kitchen tools (and would probably love the woodworking tools too if ever I had used them). What I don’t love is the unnecessary step of choosing my country upon arriving at their website. In a world where tools like visitor.js exist, much less the vast array of server-side techniques for doing just this, why am I ever forced to click ‘Microplane USA’ again?

And it’s not just kitchen tools either. I commonly see technology providers doing this same thing. In my opinion, it’s always better to make a best guess then let the user correct if they need to. This is what high-traffic projects like Firefox do to get people to the correct download. If their assumptions about your language or operating system are incorrect, you’re just a click away from the correct page, but most people never have to click anything to get to their final destination.